![]() (In Canada, this rate is one-tenth that in the US.) Our US royalty is the same rate paid by Pandora, which - thanks to its larger audience and sales team - brings in four times the ad revenue per hour that 8tracks is able to generate. On the other hand, in the US, we pay a high fixed royalty rate on a “per track, per listener” basis. As a result, it’s been difficult to generate a consistent level of revenues from one month to the next. We’ve found that when we lose ad deals, it’s typically because of our audience size. The ad model works best for a service with a large audience, as brands and agencies would prefer to work with relatively few apps or websites in a particular category so their efforts aren’t spread thin. We’ve historically relied primarily on the sale of advertising to generate revenue for 8tracks. We want to build a sustainable business that doesn’t require ongoing VC funding. Larger services have raised billions to fund continued losses, but even with our recent crowdfunding, 8tracks has raised only $5m over the last decade. So expensive that, to date, no digital music service is generating a profit. Streaming music on the internet is expensive. The problem: the economics of streaming music I’d like to take a moment to walk you through the background, our gameplan, and the impact on our community. In the coming weeks, we’re going to shift our focus in the US to our 8tracks+ subscription model, including the introduction of a listening cap. We remain committed to bringing 8tracks to a global audience so all can join us in creating and discovering playlists for every taste, time and place.Guest post by David Porter of music streamer 8tracks In order to ensure 8tracks’ existence for years to come, we’ve concluded - at least for now - that delivering our programming to listeners outside the US and Canada through a licensed on-demand partner is the best path forward. Because most people don’t have many local music files on their phones, we’re preparing for a future in which you can easily access millions of tracks from our growing music library (thanks to direct licensing deals). In the future, we’ll revamp and streamline mix creation and extend this experience to our native mobile apps. While we’ve neither actively marketed nor directly monetized 8tracks outside the US and Canada, we’re now seeking direct, global deals with record labels to ensure we’ve a solution for mix creation that extends to anyone who has the passion and knowledge to curate amazing playlists. In the US and Canada, 8tracks pays royalties to local collection societies for every track we stream. You will still be able to make and share playlists with everyone, however, your personal listening experience may be limited depending on which country you are in.Įventually, we plan to offer listeners outside the US and Canada the ability to tune into all 8tracks playlists through an on-demand streaming partner’s website and native mobile apps.īeyond this on-demand partnership, we’re working to ensure 8tracks’ long-term success as a stand-alone global platform for everyone to enjoy. All of your playlists will continue to be accessible to listeners anywhere our content is available around the world. Your 8tracks profile and any playlists you’ve made will not be affected and you’ll continue to be able to stream any playlists with tracks you’ve personally uploaded. 8tracks listen later delete track android#Unfortunately, listeners outside the US and Canada will no longer be able to stream playlists through the 8tracks iOS and Android apps. We’ll no longer stream from 8tracks’ servers to listeners outside the US and Canada instead, we’ll offer the ability to tune into playlists on the 8tracks website via YouTube video playback. On February 16th, we’ll change how listeners outside the US and Canada tune into 8tracks. ![]()
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